To improve your content marketing, you need to stop thinking in terms of content marketing and start thinking in terms of content experiences instead. Here’s why:
The phrase content marketing has become so watered down and generic. Simply calling it content marketing and thinking about it in terms of sharing blogs, publishing articles, emailing ebooks and promoting webinars dilutes how valuable and important content marketing truly is. Content is the blood that runs through the veins of a company. Without it, there is no inbound. No sales enablement. No demand generation. No social media. And no sales too.
UberFlip defines the content experience as this:
A content experience is the environment in which your content lives, how it’s structured and how it compels your prospects and customers to engage with your company.
So starting today, we’re going to shift our thinking to the entire content experience. Because when we shift our thinking to experiences, we change the focus from simply publishing a blog post to personalization, organization, and the entire strategy instead.
What is content marketing if it isn’t about coming up with a strategy to engage your customers to buy your products and serv… Read More