Savvy marketers avoid unpleasant surprises through survey data, identifying what their audience want more or less of and running marketing campaigns accordingly.
The UK government says: “Market (or survey) data should shape your plans. For example, it could show you that a country you were planning to move into has too much competition or falling demand.”
And the Canadian government mirrors the same idea: “Part of being prepared with market research is avoiding unpleasant surprises. Intuition and experience can be helpful at times, but research and facts often paint a more accurate picture of your market.”
As a marketer, you want to know who your customers are, what they’re thinking and ultimately how they’re making decisions. Once you have all that data, getting their attention becomes more like a piece of cake.
Many brands are already running brilliant marketing campaigns thanks to the survey data they’re collecting; here are five examples:
1. Nike: #JustDoIt (the 2018 version)
Nike established a department called Digital Sport in 2010. Tasked with the responsibility of collecting market and survey data, the departm… Read More