Whether you are content marketing or conversion optimization expert, keyword research is a crucial task that you need to be doing on a regular basis.
In this article, I will walk you through the process of keyword research, from start to finish, offering tools, templates and tips on how to discover the best keywords, optimize your content and/or landing page, and get the most of organic search exposure:
What Is Keyword Research?
Why Is Keyword Research Important?
How Do I Get Started with Keyword Research?
How Should I Organize My Keyword Research?
How Can I Use Keyword Research to Increase My Traffic?
How Much Does Keyword Research Cost?
What Is Keyword Research?
Keyword research is the the process of discovering a list of words and phrases your target audience uses when discussing or exploring an idea or a topic that is relevant to your business and/or your website.
Many marketers assume keyword research is just about Google and understanding which words your potential customers or leads type into the search box. But keyword research can also be based on social media behavior (understanding how people discuss your topic on social media)
For the sake of focus, this guide is based on search be… Read More