Done right, Influencer Marketing can be an incredibly impactful marketing modality that’s limited only by your vision and creativity. Rather than interrupting your potential customers’ online experience with garish ads, influencers who genuinely believe in your brand can incorporate your content seamlessly and authentically in conversations with their respective communities.
What’s exciting about Influencer Marketing is the fact that it’s constantly evolving, and there’s no “one size fits all” for every B2B or B2C brand. Success requires a nimble mindset, constant experimentation, a great deal of patience, and an unwavering commitment to authentic relationship building and storytelling.
To remove the guesswork from the equation, I’ve invited Marsha Collier, Mark Fidelman, Sam Fiorella, Erik Qualman, Magdalena Urbaniak, and 21 other industry leaders to share their favorite campaigns (which they’ve personally had a hand in delivering) in the free eBook, The Ultimate Influencer Marketing Playbook of 2018.
Here’s just a handful of them, with strategies ranging from newsjac… Read More