A common challenge that a digital news publisher will come across is working with content aggregators.
Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them.
Let’s pause for a second though to define exactly what a content aggregator is.
A content aggregator is an individual or organization that gathers web content (and/or sometimes applications) from different online sources for reuse or resale.
They come in two kinds:
Those who simply gather news from various sources for their websites.
Those who gather and distribute news for customers. This process is called content syndication.
Customers actually love content aggregators, even if digital news publishers don’t. The irony is that the whole content aggregator thing was started off by digital news publishers.
A short history of content aggregators
2015 was when the digital industry witnessed the rise of content aggregators. Because many publishers perceived syndication as a sin, they rejected aggregators and instead chose Google New… Read More