Your B2B marketing strategy will differ from your typical B2C approach.
Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.
Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies.
If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.
Here’s an example. You could be using Snapchat to promote your business as the B2C company. But that won’t be effective as your B2B strategy. But we’ll dive into greater detail on the social media subject later.
For our purposes, it doesn’t matter what type of company you have.
Whether B2B sales make up the totality of your revenue or only a fraction of it, you’ll be able to benefit from this guide.
I’ll explain everything you need to know about how to properly manage and approach your B2B marketing strategy.
Define your buyers
When it comes to B2B marketing, this step will differ from your typical approach to identifying your target market.
That’s because this scenario will be much more specific. You’ve got a unique product or service. Right away, you’ll need to recognize which companies can benefit from whatever you’re selling.
For example, let’s say you manufact… Read More