Social media is constantly evolving.
It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.
As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival.
But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business.
Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date.
I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months.
I predict that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.
1. Live video continues to thrive
Live video content made big waves in 2017. In one of my previous blog posts, I explained that you should jump on the live video bandwagon.
It should come as no surprise that this continues to be a popular trend in 2018.
In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to … Read More