Launching a mobile app is a great way to increase sales for your business.
If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices.
It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis.
Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough.
Having a mobile app will definitely help you maximize your potential revenue.
In the last six months, 62% of smartphone users have used their devices to make purchases. It’s clear people are willing to shop from their phones.
But just having an app doesn’t necessarily mean it’s going to be successful.
There are certain features that successful mobile commerce apps have in common. If you have an app, you need to implement these features if you want to share a similar success.
If you are building an app, make sure you include these features so your app is in great shape to perform well when it finally launches.
I’ve narrowed down the top 10 features of successful mobile commerce apps.
1. Personalization
All the best apps offer personalization to the user. That’s because personalization has many benefits.
Take this information into consideration. These are some of the top challenges faced by marketing professionals: