Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic.
The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits, the top six search engines sent 34.8 percent of traffic. The top 13 social networks sent 25.6 percent of visitors.
Since 2014, search has lagged behind social, but the roles have clearly reversed, and there’s a new winner in the battle between SEO and social media as a traffic source.
For the first time in 3 years, search is responsible for more website traffic than social
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4 Reasons Why Search Is Back in the Lead versus Social Media
There are, of course, many intersecting trends and tweaks at play here, but these are the three primary reasons s… Read More