Social media is one of the most ubiquitous elements of modern life. Whether that’s a good or a bad thing is a debate for another time and place. The mere fact that social networks have such primacy in so many people’s lives means that businesses have to sit up and take notice.
Firms who aren’t using social media for marketing to generate business and to boost conversions are missing out. Similarly, firms who haven’t wised up to social media’s utility in the SEO field are also behind the curve. Social media platforms offer a plethora of opportunities to support and maximize your SEO strategy.
What follows is a rundown of how to use some of the most popular social networks for SEO. I will cover how you can turn likes, retweets, and other social engagements into cold hard traffic for a site. Before that, it is worth first looking at the relationship between social media and SEO. It’s a much-misunderstood relationship that is essential to get to the bottom of.
Why social media is important for SEO
Social media signals and social media engagement are not SEO ranking factors. Sites with a larger social media presence are not automatically ranked m… Read More