We’ve all been there…
That sinking feeling after you’ve just pressed ‘send’ on your latest email marketing campaign, only to realize there is a glaring mistake and no way of turning back the clock.
Your first instinct may be to quickly scramble a follow-up email together and mitigate the risk of things snowballing into a bigger problem. But flooding your recipients’ inbox with a series of rushed and clumsy apology emails is likely to send your unsubscribe rates soaring, and therefore do even more damage.
Marketers are pretty brilliant, but we’re not infallible; everyone is capable of having a bad day at the office.
Some of the more common email marketing fails include:
Typos and spelling errors.
Sending a test email by mistake.
Sending an email to the wrong subscriber list.
Incorrect/missing basic information such as dates, names, or voucher codes.
Broken links or incorrect links such as sending the user to the wrong landing page.
Misjudged content which is offensive or insensitive.
Sharing private or personal data with the wrong party.
We’ll take a look at each of these potential pitfalls in more depth and how you can recover from t… Read More