Annual reporting is typically a dreaded task. No one likes sorting through analytics programs, digging for abstract data to try to come to concrete conclusions, especially if there is a lot on the line depending on what those reports say.
At SEMrush, we found that each individual annual report takes an average of five hours to complete, and the reports may vary in accuracy depending on what they’re trying to assess. This can be stressful, and it’s time spent doing repetitive work that could be used to tackle other, more productive projects.
With the right tools and processes in place, however, you can make this dreaded task a lot more pain-free and much more efficient. In this post, we’re going to look at how to quickly create accurate annual reports that will wow your team, your boss, and your clients.
Why you need annual reporting
Annual reporting will give you a big-picture look at what happened throughout the year on your marketing campaigns, but it will be able to do so accurately thanks to all the details and carefully-tracked metrics. They’ll help you see where you stand in the progress towards your goals.
These reports will give you insight so that you can go… Read More