Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind.
Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future and which types of content and websites they believe to be the ideal destination for users. Many of these updates can be attributed to E-A-T principles and sites that have been doing this well are getting rewarded more and more with each passing update.
Sites that are working on optimizing by focusing on older SEO tactics may see success in the near term but failing to look into the future of organic search means that those sites may be susceptible to being negatively impacted by Google’s inevitable and constant algorithm updates.
And it’s clear the future of SEO lies within E-A-T.
But first…
What Is E-A-T?
E-A-T is an SEO acronym that stands for Expertise, Authoritativeness, and Trustworthiness. It first appeared in Google’s Quality Rater Guidelines, a document provided to individuals who assess the quality of Google’s search results on their behalf.
Expertise – focuses on the creator or author of the content and their ski… Read More