Your website is your content hub. It is the single source of truth for your prospects and clients; it is your most powerful tool to guide their customer journeys and sway their mindshare in your favor.
All your social media activities, paid and organic, tie back to your website. All your PPC campaigns, email campaigns, lead generation campaigns, and newsletters are tethered to the website. It houses all your microsites and landing pages for events, products, services, and campaigns.
And yet, most websites get a majority of their traffic share from search engines.
Image Source: Internet and telecom traffic share – Moz