“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes”
Today your brand is defined by its content online. And the data now measures its impact.
The conversations and buzz are often hidden and “ephemeral”. Spreading into the digital corners of human consciousness.
But many businesses are either not aware of them or don’t realize their importance in our increasingly digitized world.
The knowledge economy that sits within our digital world is an eco-system that is moving the foundations of power from physical to abstract and invisible.
Is your marketing manager ready?
Digital marketing took an axe to the job description of the marketing manager. Many of the growth tactics that worked in the past have stalled or stopped working.
The rise of new tools and technology made marketing 101 look a little dated and in need of a renovation. Requiring a serious makeover.
In the past they could hide behind the “Ad” and the PR agency. They did the creative, negotiated with the media and you could blame them if things didn’t work out.
It was easy not to be accountable.
Mass media metrics are almost impossible to m… Read More