Paid options can be a great source of traffic for your blog.
But it’s all about the right kind of traffic.
With paid search you can get the right kind of traffic for your blog. Not only can you get the right traffic, you can get lots of the right traffic.
With paid search, though, you’re spending money on top of your time so the stakes are high.
In the following guide we’ll cover the biggest opportunities you have to market your blog posts using paid search.
Google AdWords
There are a ton of good posts out there about how to effectively use Google AdWords so we won’t focus on the things that have been said before.
We’ll focus on a single strategy that will help you promote your blog posts instead of a general website or ecommerce store.
Step 1 – Publish A New Post
You can use this tactic for every one of your new posts since a key component of blogging is to publish only valuable blog content.
Step 2 – Select Only Specific Keyword Phrases
The biggest and broadest keywords are expensive per click. That’s no surprise.
For blog marketing with paid search you don’t need a ton of traffic to make your efforts effective. You’re trying to get the right kind of people interest in your posts and your brand.
Look for terms that have l… Read More