Ask yourself two questions:
Are you a creative?
Are you creative?
Answering no to the first question shouldn’t mean you can’t answer yes to the second.
Nonetheless, in our industry, and the wider world, the word “creative” has changed its meaning. From a certain way of thinking to the job title of an exclusive club.
The misconception is that you are only a creative if you can draw, write copy, or produce something visual using Creative Suite. Or perhaps because you sit in a trendy café in front of your Mac, nursing a coffee and eating smashed avocado.
Yet there is a huge difference between being a creative and being creative.
Being a creative simply means you’re making a living from a visual or conceptual aspect of your creativity. Yet other job roles demand just as much creative spark. Even if the job titles don’t let on.
It’s time to rethink creativity
Somewhere down the line, the term a creative reared its arrogant head and began to monopolize the definition of creativity, devaluing the facets of creative-thinking that don’t result in a visual or concept… Read More