Cold emailing is something that most people dread. It is much harder than almost any other form of communication and requires patience and persistence. Anyone who has ever done cold emailing knows that rejection is just par for the course, and you can’t let it discourage you or keep you from continuing to try.
One of the reasons why cold emails are such a challenge is because the person on the other end of the email has no relationship with you. They are likely a complete stranger who is probably busy, and may not have the time or energy to give you (again, a stranger) the time of day. They may also be someone who is inundated with cold emails daily, and yet another one in their inbox isn’t exactly going to excite them.
However, when done well, cold emails can work. Some people find that they reach success rates of 20% with cold emails. However, before taking the plunge into the deep end of cold emails, you need to learn some tips, tricks, and basics.
What is a Cold Email?
A cold email is an email sent to someone that currently has no relationship with you. You may know this person via research, but the recipient does not know you.
This type of email is similar to a cold call but is a bit more friendly as it lets the person on the receiving side choose when he or she wants to open your email and read it (if they choose to do so at all).
Typically, cold emails serve the purpose of making a sale, a connection, or asking for help with so… Read More