Customer relationship management (CRM) is far from a new concept. With companies of different sizes across every industry adopting CRM software, the role of a CRM manager is in high demand.
Yet, so many organizations and individuals still have questions about CRM managers.
What exactly does a CRM manager do? When do you hire a CRM manager? What skills do successful CRM managers possess? These questions and more will be answered in this guide.
Whether you’re looking to become a CRM manager or advance your career in this field, the following information will steer you in the right direction.
What is a CRM Manager?
CRM managers are specialists in customer interactions for a business. It’s their job to implement and maintain processes that facilitate customer relationships across every touchpoint.
In addition to keeping customers happy, CRM managers must understand the business side of customer service. From analytics to marketing, technology, and more, CRM managers need to have in-depth knowledge in several areas.
An effective CRM manager will find a way to identify and segment new leads while guiding prospects and customers alike through the buyer’s journey.
5 Tools to Improve Your Skills as a CRM Manager
The top CRM managers are all well-versed with new technology, including the best CRM software on the market. Here are a handful of exceptional tools that you should consider implementing in your CRM process:
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