As the number of touchpoints between merchants and consumers grows, ensuring a consistent retail experience becomes increasingly challenging. To overcome this challenge, merchants are taking a new approach to retail by unifying their operations across all channels.
In this article, we introduce you to an emerging trend in global retail – unified commerce. After reading, you’ll understand what it is, how to do it right, and why to adopt it.
Everything you need to know about unified commerce
Merchants are now adopting omnichannel strategies to meet rising consumer expectations. But an omnichannel approach adds to the complexity of running a business.
Let’s explore how unified commerce can help you overcome this challenge and give your customers the convenience they demand.
Unified commerce explained
Unified commerce is an eCommerce strategy that unites business data such as customer and product information present across channels into a single platform through integrations. The primary objective of adopting a unified commerce approach is to simplify business management and meet customer expectations.
So, no matter which channel your customers choose… Read More