Does your website look like it’s stuck in the ‘90s? Well, that’s a real bummer! Because the visual aesthetics of your website can have a lasting impact on your web traffic and sales conversions.
So, what do you do? Do you redesign the entire website? Well, that’s always an advised option but undertaking a website redesign can be a tricky and colossal endeavor. You have to face some confusing questions like: Where do I begin? What are the latest trends in designing websites?
But most importantly: How the redesign will affect your SEO and sales?
SEO is a tricky business even for experienced professionals. If you simply slap a new design on your website without considering SEO and its guidelines, it could seriously hamper your SERP rankings.
So, how do you make sure that your revamped website does not end up shoving your google ranking off a cliff?
All you need to do is follow this 7-point website redesign checklist to preserve your SEO rankings.
#1. Analyze your current design and user metrics
The first action is to take a hard, honest look at your current website. What needs changing right away?
Some questions that can help ease t… Read More