You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts.
Social Media Examiner’s 2018 Social Marketing Report offers some nuggets of information. The 2018 report is the 10th annual report by Social Media Examiner and covers the major social media channels. The report is 44 pages long and chock-full of findings, but there are six key takeaways in the report valuable to nearly any type of business.
1. Measuring ROI Is Difficult
Of the marketers surveyed in Social Media Examiner’s report, only 10 percent felt they could effectively measure return on investment (ROI) for social media activities. Others felt they could somewhat measure ROI. Without a firm understanding of which social media activities successfully translate into sales, it can be a real challenge to know which campaigns to repeat and which ones to ditch.
What It Means: Figuring out ways to better tra… Read More