This is the time marketers typically look at statistics from the past year and determine how those findings could shape the coming months. Below, we’ll closely examine details from Searchmetrics’s “Media Ranking Factors Data Insights for Performing on Google,” plus what those specifics mean for you, your industry, and your colleagues.
People Under 30 Prefer Their Phones for Reading News
It’s probably not surprising that the majority of survey respondents under 30 hardly leave home without their smartphones. However, if your search engine strategy has largely overlooked mobile until now, that’s a mistake.
The survey discovered 70 percent of people from that demographic would rather use their smartphones than desktop computers when getting caught up on the news. Also, across all age groups, people want to click on news links and efficiently access news content.
This suggests that, in the year ahead, pop-up ads or poorl… Read More