The months seem to be whipping by in a whirlwind and before long we will be into the new year. While it can be easy to get caught up in plans for marketing for the holidays, casting your eye further is necessary. Because 2020 is more than just a milestone, it is an opportunity to start implementing the hottest digital marketing trends that are going to be dominating the industry.
Digital marketing has a wider scope and greater applications than ever before. Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searches have become so powerful that 72% of searchers for local businesses end in a 5 mile radius visit. Omnicore Agency has found that a full 93% of all traffic is driven by search engine results, making the days of targeted URLs and domain names a potential thing of the past.
Clearly, we should all be focusing more on digital marketing, even if we have invested a lot of time, energy and budget into the process. Start the year off right by understanding these digital marketing trends.
1. The rise of the machine
The exploitability of chatbots has been talked about for a few years now and certainly big name brands have jumped on board. But the real power of artificial intelligence … Read More