Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey.
To understand your customer’s buying journey, it’s important to understand the eCommerce marketing funnel.
In this article, we’ll take a look at what an eCommerce marketing funnel is and how you can leverage one to your advantage.
What is an eCommerce marketing funnel?
An eCommerce marketing funnel is designed to illustrate the route customers take while making a purchase. It follows the customer’s journey right from the time they become aware of a product to the time when they make a purchase.
It’s a concept that gives you insights into the customer’s psyche. You can also use the funnel to understand the concepts of cross-selling, upselling, subscription-based models, and customer retention.