These days it seems like everyone and their dog is a “guru” in something.
It’s so easy to set up a website and start churning out information that it’s difficult to stand out and get readers to stick around for longer than ten seconds.
But achieving “expert” status can go a long way in building your following, boosting your traffic, and generating more sales.
Why expert status is important
There’s a term in business called “pre-framing” which essentially refers to how people see you and your business before they actually know anything about you.
If you can position yourself as someone who is knowledgeable on a certain topic in your field, you pre-frame yourself as an expert and as someone to be trusted (and we all know that trust is one of the most important factors in attracting leads and customers).