Content marketing is hard.
Content marketing in healthcare is REALLY hard.
The good news is that healthcare content marketing has a very large audience. The bad news is that competition is fierce, and the breadth of potential topics is almost too vast.
Let’s say you’re tasked with building an engaged audience for your healthcare company, using content marketing and related tactics. About what do you create content? Wellness? Food? Maladies? Trends? You can’t be topically authoritative about everything, so what topics do you pick?
Our friends at Ceralytics shed some light on this tricky question with their new research: 2018 Healthcare Content Marketing Report (grab it at no cost here).
In this research, the Ceralytics team analyzed more than 16,000 healthcare topics and evaluated more than three million social shares. They also looked at search engine popularity, web traffic, and other inputs.
They also ingested every speck of content fr… Read More