Podcast statistics unveil a lot of truths about modern consumer behavior and the rise of audio as a content marketing avenue.
My friends at Edison Research have released their 2018 podcast statistics as part of their annual Infinite Dial study, conducted with Triton Digital. (Download The Infinite Dial 2018 report here—it’s worth your time, and it also chronicles the first-ever drop in social media usage in America.)
Edison uncovered several new trends and multiple continuations of podcast patterns that first started to appear in 2015. To see how podcast statistics have changed, visit my prior recaps:
2016 podcast statistics 2017 podcast statistics
This year, I’ve pulled out 13 of the most interesting facts about podcasting from The Infinite Dial research. You’ll find even more in the full report.
This research was conducted of Americans, ages 12 and up, and was balanced to be a representative sample of age, gender, location, and ethnicity.
64 Percent of … Read More