Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it has been widely used by businesses to promote their products and keep in touch with their customers.
Before diving into the best email marketing campaigns, you should have a quick look at email marketing. It will help give a clearer picture of the ideas discussed below.
What is email marketing?
In simple words, email marketing is a process used by companies to promote their goods and services over the mail. Today, email marketing has grown from just promotional emails to personalized emails, and it has become the center of customer interaction. It is one of the best return on investment marketing strategies for companies. Hence no matter what new strategies arise, this one does not diminish.
Time for some quick facts and statistics about emails and email marketing.
In 2019… Read More