83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of a so-so John Mayer song.
Interesting tidbits, right?
Now the number 83 takes on new significance, at least for marketers. We’ve been working on some exciting brand-new research at Convince and Convert to better understand the importance and value of word-of-mouth marketing. Our newly-released report, Chatter Matters, found that on the whole, word-of-mouth is more powerful than has been previously documented. That’s where the number 83 comes in. According to Chatter Matters, 83% of Americans are more interested in purchasing a product or service when they’ve received a verbal recommendation from a friend or family member.
83% of Americans are more interested in purchasing a product or service when they’ve received a verbal recommendation from a friend or family member. #ChatterMatters
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Let that sink in: 83% of us are influenced by what our friends and family tell us because we trust them. Not only is word-of-mouth a powerful motivator, but it’s actually the way we prefer to get information when making purchase deci… Read More