Who do you recommend?
It’s an innocent question. One that I rarely think about before I ask, whether presented to a restaurant server or posted online in a Facebook group. The answers we receive shape our own opinions, tweak our preferences and cement our decisions. When we ask other people for their recommendations or respond with our own preferences, we do so from a place of trust: trust between people, rather than the trust of an advertisement, spokesperson or brand.
Millennials are leading the way for person-to-person recommendations. 77% of all millennials have recommended a product or service to someone else in the past month.
Millennials are 50% more likely to recommend a product or service by word of mouth than the average American. #ChatterMatters
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This data point doesn’t shock me, but the follow up does. Millennials are 50% more likely to recommend a product or service by word of mouth than the average American. Say what?