One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from social media?
How do you demonstrate that your work is bringing in revenue or helping the brand reach its marketing and business objectives?
In this post, I’m going to share some of my best and most effective tips, tricks and tools to help prove your social media ROI. Let’s go.
Vanity Metrics vs. Actionable Metrics: What’s the Difference?
“Vanity metrics” is a term that’s thrown around a lot, but what does it actually mean in the context of social media marketing, and how is it relevant to measuring and proving your ROI?
What Are Vanity Metrics?
Vanity metrics, as the name suggests, are metrics that might make you feel good about yourself – such as generating a bunch of likes on an update or having a large number of fans and followers – but if the metrics aren’t actually relevant to your specific social media marketing objectives (usually, the one’s management or clients ask for), then they are simply vanity metrics. They might look good on paper (or that P… Read More