Not all ecommerce platforms serve the same purpose. Yes, they all make it possible for you to sell online, but the finer points of each one can mean the difference between business growth and a marketing campaign that flops.
Shopify and Squarespace are both excellent ecommerce platforms, but how you use them matters. Shopify is built for selling products no matter where you are, whereas Squarespace works better for content marketing and selling services. Overall, we recommend Shopify for most of your ecommerce needs.
Shopify Pros and Cons
Pros
Customizable storefrontBuilt-in sales channelsDeep knowledge baseMany plugins
Cons
Not built to sell servicesFew free themes
Squarespace Pros and Cons
Pros
Great for content marketingIntuitive and user-friendlyBuilt-in SEO
Cons
Limited social media sellingMore expensive to start selling
Website Building: Shopify Wins
Shopify’s many themes and drag-and-drop layout make for a quick build. It has many features built-in, so you don’t need to add plugins for every little thing. You also don’t need to know how to code.
Shopify gives you a custom domain and has its own hosting. With this platform, you get consistency, so you know what you’re walking into before you even sign up.
With Shopify, you immediately get u… Read More