Salesforce is one of those rare jacks-of-all-trade customer relationship management (CRM) software tools that actually masters everything. There’s a lot you can do in a single platform including sales, service, marketing, commerce, and IT.
But Salesforce isn’t just multifaceted—it’s also highly customizable and built with best-in-class technology.
That said, depending on your company’s size and sales volume, Salesforce can be go from empowering to overwhelming fast. How do you know if it will work for you?
I’ve taken the guesswork out of understanding Salesforce with this comprehensive review. I’ve boiled things down and explained the essentials you need to understand about this robust CRM tool.
Read on to learn everything you need to know to decide if Salesforce is right for your business.
Salesforce Pros and Cons
There’s lots to love about Salesforce. But it comes with some cons, too.
Pros
Salesforce does a lot of things really well and offers robust functionality.
Fully cloud-basedMobile accessibleLow-code customizationFree trainingBuilt-in securityAI-poweredVery expandableDetailed analytics
Cons
But it isn’t perfect for every business. It is also:
Relatively expensiveComplicated to implementOffers inconsistent support