Salesforce is one of those rare jacks-of-all-trades that actually masters everything. There’s a lot you can do in a single platform for every facet of customer relationship management (CRM): sales, service, marketing, commerce, and IT. And it’s not just multifaceted—it’s highly customizable and built with best-in-class technology.
That said, depending on your company’s size and sales volume, Salesforce can be either overwhelming or empowering. Which is it for you?
With so much you can do with this CRM, there’s a lot I could say about it, but I’ll boil it down to what you really need to know to decide if it’s right for your business.
Salesforce Pros and Cons
Pros
Fully cloud-based
Mobile accessible
Low-code customization
Free education
Built-in security
AI-powered
Incredibly extensible
Detailed analytics
Cons
Relatively expensive
Complicated to implement
Inconsistent support
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