Posted by BritneyMuller
You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth?
As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz’s Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans, welcome to another edition of Whiteboard Friday. I’m Britney Muller, Moz’s SEO and Content Architect, and I’m so excited to talk to you today about refurbishing your top content. Any of you watching likely have top content, either on your site or a client’s site, that does really, really well. Whether that’s getting the most traffic or converting the most users, it does really well. The problem is that we let it just sit there, and we’re not getting the amplification that we could out of that content. So I’m going to talk to you today about how to sort of funnel i… Read More