I’m new, and I want to learn more about YOU.
Jay tasked me with the job of doubling our blog traffic.
Considering how popular the blog already is, this is no easy task.
But we don’t just want any traffic. We want quality traffic that turns into awesome clients and even better friends. So while I could simply turn on the listicle and how-to machine, and churn out new posts on every topic imaginable (statistics and tools posts, anyone?), we will be much more successful if we tailor our content to solving your problems and making your life better.
Here’s a little background on our content evolution:
A New Editorial Strategy for Convince & Convert: Phase 1
Last November, the awesome Kelly Santina and Jess Ostroff explained an updated C&C content strategy, with 5 posts per week. Traffic was dipping, and the goal was to increase new and returning visitors. Traffic steadily increased, but there was more work to be done.