IM Sphere

You know it and we know it – being visible on YouTube has become essential to any company that wants to promote their brand through video marketing.

The problem is that being found by your potential customers on YouTube isn’t that easy – you have to beat millions of competitors with larger budgets and brighter videos.

Being visible on YouTube and ranking high in its search results requires thorough search engine optimization (SEO), a wise distribution plan and, above all, a quality marketing video.

Today you’ll learn the basics on how to rank number one on YouTube with your own video. But I’ll not just describe how to do it; I’ll explain and demonstrate each step by using a successful case study from Yum Yum Videos: their explainer video got ranked number one on YouTube under the most valuable business keywords in just 3 months, so it will serve us as a clear example on each step.

You can also get the free step-by-step eBook “How To Rank #1 on YouTube” which expands on this effective strategy.

Now let’s start this exciting video SEO journey with the first question:

Why YouTube?

You might wonder: why choose YouTube as a video hosting site? And why spend time and effort re… Read More

Your B2B marketing strategy will differ from your typical B2C approach.

Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.

Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies.

If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.

Here’s an example. You could be using Snapchat to promote your business as the B2C company. But that won’t be effective as your B2B strategy. But we’ll dive into greater detail on the social media subject later.

For our purposes, it doesn’t matter what type of company you have.

Whether B2B sales make up the totality of your revenue or only a fraction of it, you’ll be able to benefit from this guide.

I’ll explain everything you need to know about how to properly manage and approach your B2B marketing strategy.

Define your buyers

When it comes to B2B marketing, this step will differ from your typical approach to identifying your target market.

That’s because this scenario will be much more specific. You’ve got a unique product or service. Right away, you’ll need to recognize which companies can benefit from whatever you’re selling.

For example, let’s say you manufact… Read More

Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you? To explore how to bring fun back into your work, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […]

The post Fun: How to Love the Work You Do appeared first on .

… Read More

Posted by rjonesx.

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In today’s Whiteboard Friday, Russ Jones breaks things down.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I’ll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I’ll tell you, there’s nothing more exciting than getting that great link.

Now, today I’m going to focus a little bit more on the agency and consultant side. But one takeaway before we get started, for anybody out there who’s using agencies or who’s looking to use a consultant for link building, is kind of flip this whole presentation on its head. When I’m giving advice to agencies, you should use that as rules of thu… Read More

Images are a big part of any blog. They help you rank better on Google, but also attract and keep more readers. However, as you might have already experienced, finding the perfect image and then editing it can be a challenge.

Fear not! There are some tools you can use that can help you find and create images in minutes, instead of hours. Trust me, I do it all the time on my websites and for clients.

So, in this post, I want to share with you some tips on how to speed up that process and be as efficient as possible with your blog image creation.

Here are 6 tips to help you speed up the creation of images for your blog!

1. Find free photos

Finding free photos for your blog can sometimes be a time-consuming process, right?

Sure, there are dozens of helpful free image sites like Pexels, Unsplash, Pixabay and the like. But checking them all can be a right pain in the proverbial.

That is why I make use of this handy image finder. It helps you do all the searches at once and provides a link to open that search/site in a new tab. It also filters photos with a (free) CC0 license, and includes all the popular image websites – Flickr, Pexels, Pixabay etc. With this tool under your b… Read More