IM Sphere

How do you get a new customer?

It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.

A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a full answer.

One of the keys to running a successful business is to understand the customer buying process. Just because you’re selling something a consumer wants or needs doesn’t mean you are automatically in a position to make a sale.

But leveraging the basic concepts of the customer conversion funnel will make it easier for you to guide the consumer through the buying process.

This puts you in a position to maximize your conversion rates and ultimately generate more profits for your company.

There is a ton of information on the Internet about the customer conversion funnel. The funnel may look a little bit different, depending on whom you ask.

While the terminology may vary slightly, here is a basic visualization of what this funnel looks like:

These are the steps a buyer goes through before they finalize a purchase. I’ll refer to this image as we continue through this post.

Throughout this guide, we’ll look at different versions of the funnel and di… Read More

Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you’ll discover an actionable plan to build an effective sales funnel on Facebook. #1: Serve a Website Conversion Ad to Cold Lookalike Audiences of Past Buyers and Website Visitors A lookalike audience of people […]

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Posted by Jeff_Baker

A prospect unequivocally disagreed with a recommendation I made recently.

I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

Most of your content won’t do anything

In order to have this conversation, we really need to deal with this fact.

Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later.

Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked.

Looking back on current performance for old articles, we find that the top 100 pages of our site (1.2% of all indexed pages) drive 68% of all organic traffic.

Further, 94.5% of all indexed pages drive five clicks or less from search every three months.

So what gives?

Here’s what has changed: easy content i… Read More

Do you ever regret agreeing to something?

Maybe you said yes when you should have said “no”.

You said yes to a meeting that you knew was going to be a waste of time. It was unproductive and stopped you getting “your work” done.

You didn’t say no to that urge to opening up your emails and responding every few minutes. Then you got to the end of the day and the non-urgent but high priority goals were not achieved.

You ended up saying yes to a project from a customer that had an unrealistic deadline that you knew was wrong. Then they turned on you and blamed you for not achieving their goals.

Learning to say no is a skill that we need to nurture.

Life is a constant tension between conflicting priorities. Making the right decisions. Weeding out the non essentials from the priority tasks that will make a difference to our lives.

We need to be better at saying yes to dedicating our valuable time to doing the work that matters. Declining other people’s demands.

Saying “No”

It is often the difference between success and failure.

That is just one of the success habits that we need to nuture. Here are 3 books that will transform your thinking on success habits.

Essentia… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram announcing how their news feed algorithm works with Jeff Sieh, Facebook Watch news shows, and more […]

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