Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. #1: Offer Something Your Target Audience Will Truly Value LinkedIn lead gen forms make it easy to collect leads […]
The post How to Use LinkedIn Lead Gen Form Ads appeared first on Social Media Examiner.
Posted by BritneyMuller
It’s been a few months since our last share of our work-in-progress rewrite of the Beginner’s Guide to SEO, but after a brief hiatus, we’re back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece.
This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. You left amazingly helpful commentary on our outline and draft of Chapter One, and we’d be honored if you would take the time to let us know what you think of Chapter Two in the comments below.
Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking First, show up.
As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking.
In order to show up in search results, your content needs to first be visible to search engines. It’s arguably the most important piece of the SEO puzzle: If your site can’t be found, there’s no way you’ll ever show up in the SERPs (Search Engine Results Page).
How do search engines work?
Search engines have three primary functions:
Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
Index: Store and organize t… Read More
If you already have website traffic, I bet conversion rate optimization — that is, turning more of your website visitors into customers — is high up on your list of priorities.
This guide will walk you through pretty much everything you need to know about conversion rate optimization — from why it is important to how you can go about building your own testing and optimization strategy.
You’ll find information that will help you improve the performance of your website, as well as the tools you’ll need to be successful.
Table of contents
Understanding Conversion Rate Optimization
The Basics of Conversion Optimization
Conversion Optimization Strategy and Plan
Conversion Optimization Techniques
Conversion Optimization Tools
Understanding Conversion Rate Optimization (CRO)
What is a conversion?
A conversion is any specific action taken by your prospects, anywhere throughout your sales process, on your website or outside of it.
For example, for an e-commerce store, one of the most important actions (if not the most important one) would be the purchase of a product.
But,… Read More
What is success?
That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big house, a successful career and a large pay-packet? The Oxford dictionary defines it as “The attainment of fame, wealth, or social status”
But can we really fit success into that small box? Is the meaning of success much bigger than that? Is that definition losing relevance as more of us move beyond just survival and more stuff to creating a life that needs more meaning and purpose.
The reality is that success can be seen from two sides. From the outside and the inside.
There is a tension between our personal view of success and what society sees as “success”. And they are very different.
How society defines success
Society, friends and family can shape your view of life, bend your priorities and have an impact on our success or failure habits.
What others think can be an external force for good or anxiety producing pressure. Is it keep up with the Jones’s or write your own story. Sometimes the truth sits somewhere in between.
In a recent online study by the NAB ba… Read More
As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today.
In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically to mobile trends.
As a business owner, you need to keep your finger on the pulse of modern marketing trends to be successful.
This guide is beneficial for marketers, app developers, and anyone else who wants to improve their business.
While I’m not saying you need to apply these trends to your own marketing, it’s important you’re aware of the new technology that’s available and surrounding you. Who knows, maybe you’ll decide to change your strategy based on this information.
I used research from previous years as well as some recent technological developments to come up with this list.
These are the top 14 mobile trends dominating the year so far. I expect these to continue trending upward as we close out 2018.
1. Artificial intelligence (AI)
Artificial intelligence has penetrated our mobile world.
We’re getting one step closer to mobile devices morphing into robots and taking over the planet. Obviously, I’m kidding.
While that day has yet to come, we are seeing advancements in mobile AI. You may be familiar with some of these:
Alexa
Siri
Cortana
Google Assistant
All of these are examples of AI that may even be installed o… Read More
