IM Sphere

It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper.

In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience.

As a business owner, you need to recognize this and adjust your approach accordingly.

Ask yourself if your current customer service strategy is more convenient for you or more convenient for your customers. Here’s what I mean.

If the only way to contact a customer service representative at your company is via telephone during business hours on weekdays, that’s more convenient for you.

But if a customer has the ability to reach you on weekends or after hours, this will provide them with an enhanced customer service experience.

Improving your customer service may cost you more money. I understand this can be discouraging for some of you.

But as discussed, customers are willing to spend more money for this experience. So you can increase your prices accordingly.

Let’s take a look at the most important elements of the customer experience:

If you look through these responses, you’ll see a common theme across the board.

Customers w… Read More

Neuromarketing is a scientific study that uses the fundamentals of neuroscience phenomenon. The goal of neuromarketing is to capitalize on the cognitive biases of a target audience in order to persuade them to buy your products. Neuromarketing empowers marketers to hook potential buyers using human psychology and tempt them to make a purchase.

Neuromarketing has been around for over a decade and brands are spending a sizeable budget on this scientific method. For its efficacy in marketing and branding, neuromarketing has become an integral part of the market research process. Today, businesses align neuromarketing as a primary source of information to develop a product and position it to a specific market.

Application of Neuromarketing: A case study

fMRI is one of the popular methods of neuromarketing that helps marketers benefit from cognitive biases of the viewers in print ad. According to a study, neuromarketing uses fMRI in a print ad to attract the attention of viewers. fMRI activates 125 million visual neural receptors in the eyes. The visual neural receptors transmit information to the midbrain of the viewer which directs the motion of … Read More

Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns. How Does Facebook Ad Attribution Work? When people interact with your Facebook ads or Instagram ads, they can take a variety […]

The post The Facebook Attribution Window: How Facebook Tracks Conversions appeared first on Social Media Examiner.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social […]

The post Facebook Rolls Out Watch Party to All Facebook Groups appeared first on Social Media Examiner.

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Are we so distracted by social media that we have forgotten about “the media” in our marketing efforts?

Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.

Press outreach and mass media attention is often a problem for many businesses.

Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities.

The pursuit of sales will never cease, but ensure media attention is never a problem. Here are some tips for getting attention in mass media.

Be the purple cow. If you’re not different, there’s no reason for editors and publications to cover you.
National coverage is great but hard to get. Align a story with local or regional news, events, or concerns. Besides, it’s not uncommon for stories from small towns to spread online and on the news.
Identify quirky components of your company (logo), CEO (hobby), or company culture (You don’t work on Fridays). People will have to come by and look just to see if it’s real!
Maintain an excel… Read More