IM Sphere

Blogging has seen a rollercoaster ride in the past few decades.

From its rise in the 90’s to its legendary fall in the early 2000’s, we have seen it come and go as a trend and source of income.

In this day and age, the digital world is taking over, and blogging has returned as a viable occupation. There are now millions of blogs out there, tackling every niche and topic, no matter how obscure or odd it might be.

The beautiful thing about running a blog is that you can turn your passion and hobby into income. You can genuinely generate a decent salary by writing about what you love, as long as you’re good and pay attention to some technical details.

But in this dire competition, it’s tough to see how you can distinguish yourself as a content creator with just one blog.

Have you thought about starting a second blog?

Perhaps your first blog is doing great, but if you want to branch out on your writing, you need to understand that you will have to change your voice.

A new niche requires a different way of approaching your audience. Think well and hard if you are ready to develop another voice for your writing and if you can keep up with it. It will o… Read More

Video is a marketing strategy must-have. This year it has been predicted that video content will take 79% of consumer’s internet traffic. This statistic alone should be enough to convince you to include video in your promotional plans!

The first thing you have to do is choose the best platform to host your videos. With over one billion users, it’s obvious that YouTube is the best video platform to go for. But the downside of this is that it is hard to stand out. You will have to be smart and differentiate your content in order to rule out the competition.

How will you stand out? How will you make a difference? How will you make people notice you and your business on YouTube? It may seem difficult at the beginning but there are steps that can help you grow your channel and gain a strong following.

Before you get started, think about why people watch YouTube videos in the first place. People watch YouTube primarily for entertainment. Education follows suit. Choose the area that is most suitable for your business and you are ready to begin.

As always, before you dive into any new endeavors you have to do the following steps:

Do your research

W… Read More

There’s a common misconception that businesses need to acquire new customers if they want to make more money.

Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits.

Focusing on customer retention is a much more viable and cost-effective marketing strategy.

In fact, it will cost you six to seven times more money to acquire a new customer than it will to retain an existing one.

Not only is retention cheaper than acquisition, but it also has a very high ROI. Research shows that you can increase your profits anywhere from 25-95% just by increasing your retention rates by 5%.

Imagine how much more money you’ll make if you increase those retention rates by 10% or even 20%.

Don’t get me wrong: I’m not saying you should completely ignore your acquisition efforts. But if you are looking for ways to market your company on a budget, it’s in your best interest to focus on your existing customers.

Take a look at these loyalty statistics for ecommerce brands:

As you can see, customers who have made multiple purchases with a brand have a higher add-to-cart rate and conversion rate than new shoppers.

These customers also generate more than six times the revenue per session than new shoppers.

So it… Read More

Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price.

A new report from our friends at Edison Research includes many remarkable findings about smart speakers in 2018 that spotlight the inexorable march of these devices into our living rooms and collective consciousness. I scoured the 2018 Smart Audio Report from Edison (in conjunction with National Public Radio) and found these highlights: the 15 key statistics about smart speakers in 2018.

43 Million Americans Own a Smart Speaker

This is more people than live in California, and represents 18% of the adult population. Netflix has more than twice as many subscribers as there are smart speaker owners, but reaching near 20% penetration with any consumer electronic is a major feat, especially in a very short period of time.

43 million Am… Read More

Want to make your Instagram presence more business-oriented? Wondering which Instagram tools can help? In this article, you’ll discover six Instagram features marketers can use to support business goals. #1: Use Instagram Action Buttons to Encourage On-Platform Business Transactions Instagram business accounts can now add action buttons to their profile that allow users to book […]

The post Creative Instagram Features for Marketers appeared first on Social Media Examiner.

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