Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with […]
The post Facebook Analytics: What Marketers Need to Know appeared first on Social Media Examiner.
Posted by DiTomaso
Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week’s Whiteboard Friday, we’re delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hi, Moz fans. I’m Dana DiTomaso, President and partner at Kick Point, and we love Google Data Studio at Kick Point. You may not love Google Data Studio yet, but after you watch this I think you probably will.
One of the first things that you think about Google Data Studio is: Why would I use this? It’s just charts. It’s the same thing I can get in Analytics or a billion other dashboarding tools out there. But one of the things that I really like about Google Data Studio is math. You can do lots of different stuff in Data Studio, and I’m going to go through four of the basic ty… Read More
Email: the marketing bedrock. When everything else feels like a passing trend, email has stood the test of time and shows no signs of slowing down.
Every business can reap huge benefits from email, but what happens when your audience stops engaging? What if your open rates and clicks are suffering?
With so many businesses doing email and improving their email strategies, the competition for attention is fierce. But don’t worry, there’s an easy way to reignite your customers and prospects! It’s called interactive email. If you jump on the bandwagon now you will stand out as one of the most forward thinking, customer experience focused brands out there.
What is interactive email?
Interactive content is anything that requires a viewer to actively engage and participate with the content to access the full experience, usually by tapping, swiping, or otherwise physically interacting with the piece of content. Interactive email just incorporates that premise into an email campaign.
And while email is still playing catch-up when it comes to adding interactivity. There are a few ways to give your emails an interactive edge right now. Soon though, we expect emails t… Read More
Is your visibility on social media falling? Wondering how your biggest fans can help? In this article, you’ll discover how to turn engaged fans and followers into brand champions. Why Brand Champions Matter to Social Visibility As marketers prepare to feel the full effects of evolving social media algorithms, relationships are the new reach. More […]
The post How to Turn Fans Into Brand Champions appeared first on Social Media Examiner.
Posted by BritneyMuller
Welcome to the draft of Chapter Three of the new and improved Beginner’s Guide to SEO! So far you’ve been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We’re asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments!
Chapter 3: Keyword ResearchUnderstand what your audience wants to find.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you with specific search data that can help you answer questions like:
What are people searching for?
How many people are searching for it?
In what format do they want that information?
In this chapter, you’ll get tools and strategies for uncovering that information, as well as learn tactics that’ll help you avoid keyword research foibles and build strong content. Once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!
What terms are people searching for?
You may know what you do, but how do people search for the product, service, or information you … Read More
