IM Sphere

As humans we are meant to be creators and makers.

It is in our DNA.

One of the biggest challenges though is just starting.

Beginning.

Because things get in the way as the day progresses.

These include distractions, overcoming negative emotions and other people’s demands on your time are just a few.

Some people start their morning in chaos.

Wake up late and plunge into the day.

Dash out the door.

No set routines or rituals.

That approach to life is a recipe for failure.

Successful people have morning success routines that set them up to thrive and flourish.

Why are these morning success routines important?

Willpower has been shown to be finite according to Kelly McConigal, PhD and author of “The Willpower Instinct“.

According to her research we only so much of it and and it runs out as we use it.

So starting your day and applying it to what is important can be the difference between success and failure.

But routines can also help you with the following:

Keep you moving forward despite how your feeling.
Nourish your mind and spirit.
Give your body the energy it needs to get through the day and thrive.
Builds resilience and allows you to flourish
Ancho… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Adding New Tools to Manage Your Time on Facebook and Instagram, Facebook API Updates, and other […]

The post Facebook Adds New Tools to Manage Your Time on Facebook and Instagram appeared first on Social Media Examiner.

… Read More

A common challenge that a digital news publisher will come across is working with content aggregators.

Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them.

Let’s pause for a second though to define exactly what a content aggregator is.

A content aggregator is an individual or organization that gathers web content (and/or sometimes applications) from different online sources for reuse or resale.

They come in two kinds:

Those who simply gather news from various sources for their websites.
Those who gather and distribute news for customers. This process is called content syndication.

Customers actually love content aggregators, even if digital news publishers don’t. The irony is that the whole content aggregator thing was started off by digital news publishers.

A short history of content aggregators

2015 was when the digital industry witnessed the rise of content aggregators. Because many publishers perceived syndication as a sin, they rejected aggregators and instead chose Google New… Read More

Ecommerce websites live and die by their conversions.

For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales.

Is your website traffic translating to conversions?

There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates.

If your website visitors aren’t converting, your ecommerce site won’t make money.

Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here.

The design of your website and the checkout process might be what’s hurting you.

For the most part, simple website designs have higher conversion rates. This same concept needs to be applied to your checkout process.

The information in this guide will help you identify any flaws with your checkout procedure that could be hindering your conversions.

If you have just launched a startup company and are in the process of designing your website for the first time, these useful tips and best practices will help you as well.

Here’s what you need to do to design a checkout process that converts.

Add multiple checkout buttons

For website visitors to make a purchase, they need to be able to navigate to your checkout page.

Once someone decides to buy, they’ll add the items they want to their shopping cart. In a perfect world, you want them to… Read More

One of the many challenges that you will face when trying to raise awareness, generate leads and promote your product, is the fact that you have a rather limited resource pool to work with.

SaaS products are not exactly easy to advertise on all mediums and chances are you won’t be able to do it properly on a lot of them. Because of their digital nature, displaying them in action, using their strengths, and generally making them appealing is something that does not really work on more traditional mediums like TV adverts, radio promos, or even newspaper sections.

So, as the nature of the beast intended, you will have to turn to the digital advertising mediums, the most popular of which is social media.

But in today’s world, the average user is far too jaded and far too weary in order to blindly try anything and everything he or she sees. In order to win the attention of users and attract visitors, you need to make sure that your social media marketing campaign is done correctly and ingeniously.

But how? How can you make an outstanding social media marketing campaign for your SaaS product?

1. Prepare

Before you hit the market, you will need… Read More