IM Sphere

A rock thrown into a quarry differs from other rocks only in shape and size.

This logic can be applied to product launches.

Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming that they have reinvented the wheel, and wary of ‘big bang’ releases.

Having a creative approach to creating attention around product launches is therefore a key component of successful marketing campaigns. The way in which a product or service is presented and sold is, in fact, the primary weapon for companies of all shapes and sizes.

Here are five essential steps to launching any new product or service successfully.

1. Know your market (and competition)

It’s important to remember that your product doesn’t exist in a void. Once launched, it will be placed on a shelf – be it digital or physical – and become just another choice among many.

To ensure the success of your product, you need to be certain that there’s room for it. Not many companies would… Read More

Posted by MiriamEllis

Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don’t have a ready answer, things like…

What sort of benchmarks should I be measuring my daily work by?
Do my clients’ needs align with what my colleagues are seeing?
Am I over/undervaluing the role of Google in my future work?

Here’s a chance to find out what your peers are observing and doing on a day-to-day basis.

The Moz Local Search Marketing Industry Survey will dive into job descriptions, industries served, most effective tactics, tool usage, and the non-stop growth of Google’s local features. We’ll even touch on how folks may have been impacted by the recent August 1 algorithm update, if at all. In-house local SEOs, agency local SEOs, and other digital marketers are all welcome! All participants will be entered into a drawing for a $100 Amazon gift card. Winners will be notified on 8/27/18.

Give just 5 minutes of your time and you’ll get insights and quotable statistics back when we publish the survey results. Be sure to participate by 8/24/2018. We sincerely appreciate your contributions!

Take the Local SEO Survey Now

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hott… Read More

Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or marketing techniques out there! Yet, here you are, reading through this post in hopes of improving your conversion rates.

What are you missing? There may be a lot of ways to improve your conversion rates, but we cannot stress it enough; targeted call to action phrases work, and it has been proven.

HubSpot conducted a study of 93,000 call-to-action (CTA) marketing campaigns. Based on their findings, there’s a significant increase in conversions with targeted call to action phrases, or what they tag as Smart CTAs rather than the run-of-the-mill call to action phrases.

Because of targeted call to action phrases, we can actively engage visitors to act on a desired action on a website. If we want them to subscribe to our newsletters, download that PDF guide, contact… Read More

The ecommerce industry is a highly competitive space.

That’s because the popularity of online shopping is growing at a rapid rate.

Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years.

It’s safe to say that consumers will continue buying from ecommerce platforms.

This news should be extremely encouraging to ecommerce brands. But with so many competitors across the world, you’ll need to come up with ways to separate yourself from the crowd if you want to survive and thrive.

In the past, I’ve told you how to get your first sale from your new ecommerce website.

But now that you’ve got those initial sales out of the way, you need to come up with a sustainable growth strategy.

You can do this in a number of ways. For example, leveraging social commerce to increase ecommerce sales is a profitable marketing tactic.

Offering discounts, targeting the right audience, and accepting lots of payment options are just a few of my favorite ways to boost ecommerce sales fast.

However, you need to take this strategy one step further and understand the consumer buying behavior. We know that 85% of consumers use Google to find products before making a purchase.

Roughly 33% of clicks go to the top result of Google’s SERP. And 75% of all clicks are made on the first page of search results.

What does this mean… Read More

Do you use Facebook Events to promote your event? Wondering how to use ads with your Facebook event? In this article, you’ll discover how to drive ticket sales to your event using Facebook ads. #1: Set Up Ticketing for Your Facebook Event You want to make it as easy as possible for people to buy […]

The post How to Use Facebook Ads to Sell Tickets to Your Facebook Event appeared first on Social Media Examiner.

… Read More