Do others manage your Facebook ads? Wondering how to get others to securely share account access to advertising assets? In this article, you’ll discover how to provide sharing access to Facebook ads, Google Analytics, and lead page assets. How Client Control Protects All Parties When creating digital marketing funnels, you deal with an array of […]
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Posted by BritneyMuller
Chapter Four of the Beginner’s Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you’ve provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we’re eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments!
Chapter 4: On-Page Optimization
Use your research to craft your message.
Now that you know how your target market is searching, it’s time to dive into on-page optimization, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content!
Creating your contentApplying your keyword research
In the last chapter, we learned methods for discovering how your target audience is searching for your content. Now, it’s time to put that research into practice. Here is a simple outline to follow for applying your keyword research:
Survey your keywords and group those with similar topics and intent. Those groups will be your pages, rather than creating individual pages for every keyword variation.
If you haven’t done so already, evaluate the SERP for each keyword or group of keywords to determine what ty… Read More
Blogging has become synonymous with content marketing strategy. Every single day, millions of people seek information about products and services online and blog posts regularly serve those needs.
But, without the right use of keywords and SEO header tags, your blog post will end up lost in the web that is the Internet.
So what is a blog post title and why is writing a good title for a blog so essential to its success?
Picture this scenario; you have toiled away and crafted a seemingly well written and well-researched blog post but before you know it, it is left withering away with zero comments, zero shares and yes, zero tweets or likes.
Sound familiar? Well, it’s enough to drive you up the wall and wipe out any motivation for writing any more content.
If you think the answer lies in spending more hours perfecting and honing your writing skills, you couldn’t be further from the truth. The answer lies in one word, the Title.
So how does writing catchy titles and post topics help, and more importantly, how do keywords help to boost your title and improve social shares for your blog?
Writing great content and slaving away whi… Read More
Social media marketing is no longer optional for small businesses in 2018.
I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies.
“Our customers know who we are, and they know where to find us.”
Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones.
Failure to have an effective social media strategy can be detrimental to your small business.
While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.
You’ve got to keep up with the latest social media trends and apply them to your small business.
If you’re a small business owner not quite convinced you need to use social media to improve your business, you’ll benefit tremendously from reading this guide.
If you are currently using social media to market your small business but not seeing the results you hoped for, I’ll steer you toward the path to success.
Follow the marketing tips and strategies I’ve outlined in this guide, and you’ll set yourself up for sustainable growth today and in the future.
C… Read More
There are so many reasons to monitor your brand mentions online:
It lets you interact effectively with your followers and promoters turning them into brand ambassadors and nurturing a community.
It lets you quickly spot and prevent a potential reputation crisis.
It lets you turn both happy and unhappy customers into brand advocates.
It lets you measure the effectiveness of your marketing campaigns – more brand mentions are the most important signal of growing brand authority.
We are all aware why it needs to be done. But we also know that it’s quite overwhelming.
The following is a tactical guide explaining my process of monitoring and collecting brand mentions across the web.
1. Monitor brand mentions using your email inbox
No matter how many other ways I’ve tried (RSS, a dedicated dashboard, etc.) nothing comes close to using email alerts for monitoring purposes. The big benefit is the ability to use the Gmail search feature to go through those alerts over time. I haven’t been able to come to love any other tool as much as Gmail search.
I recommend creating a separate email account for these purposes to keep your main inbox cleaner. Gmail… Read More
