How to Use Google Data Studio to Report on Facebook Campaigns

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. #1: Import Data Sources Into Google Data Studio Google Data Studio is a […]

The post How to Use Google Data Studio to Report on Facebook Campaigns appeared first on Social Media Examiner.

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How to Win Some Local Customers Back from Amazon this Holiday Season

Posted by MiriamEllis

Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into!

This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the top of a list of larger concerns like ensuring fair business practices, humane working conditions, and sustainable communities.

So, when I found myself on the periphery of an author talk at the local independent bookstore and the book happened to be one I thought my brother would enjoy, I asked myself a new question:

“I wonder if this shop would ship?”

There was no signage indicating such a service, but I asked anyway, and was delighted to discover that they do. Minutes later, the friendly staff was wrapping up a signed copy of the volume in nice paper and popping a card in at no extra charge. Shipping wasn’t free, but I walked away feeling a new kind of happiness in wishing my sibling a “Happy Birthday” this year.

And that single transaction not only opened my eyes to the fact that I don’t have to remain habituated to gift shopping at Amazon or simil… Read More

What Does Science Tell Us About The Key Secret To Happiness

What are your goals?

Become an entrepreneur. Climb the corporate ladder. Make more money.

It maybe to travel the world as a digital nomad.

But the reason we write these goals down and strive to achieve them comes down to this big question.

“How can I be happier?”

The disease of more

In our crazy busy digital world and modern society we are often told that more is better.

The media bombards us with messages telling us that if we have or buy “this” we will be happy.

We are told that life will be a nirvana if we are, slimmer, fitter and more attractive.

Modern society is often saying. More money, more stuff and….just more.

The problem?

The more you have the more you have to worry about and the more anxious you become.

You become afraid of losing it. That’s why we insure things.

We worry about having our stuff stolen or damaged.

But often less is more.

Keeping things simple and reducing clutter in our minds and in our physical world is key to “more” well being.

And there is also a simple solution to being happier.

What does the science say about the secret to happiness?

In a TED Talk Robert Waldinger revealed the secret to tru… Read More

New Facebook Business Page Layout for Mobile

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out a business page redesign on mobile with Andrea Vahl, Facebook bringing mentorship to Facebook […]

The post New Facebook Business Page Layout for Mobile appeared first on Social Media Examiner.

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How To Promote An eBook When You Have No Money For Advertising

Technology has forever changed the way we see our world, as well as how we communicate with one another. Even the way we consume and access information has been transformed with the arrival of ebooks.

An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform (desktop, mobile, tablet, etc).

There are typically two types of eBooks – paid and free. Businesses and bloggers often offer them for free as a clever tactic for effective lead generation.

Regardless of whether they’re paid or free, eBooks take a long time to write and edit. Authors often spend days, months or even years researching, writing, editing and then finally publishing their eBooks.

That’s why it’s heartbreaking to have to break this news to you: producing a good ebook is NOT enough to generate the sales results you desire.

No matter how many deep insights, incisive research and unique content you provide, all your efforts may go in vain unless your eBook is promoted on the right channels, at the right time, to the right people.

The digital world is an extremely noisy one, and this noise is onl… Read More