Need to do more marketing with video? Looking for video tools that are easy to use? In this article, you’ll discover three tools to quickly and easily create polished, eye-catching videos for social media. #1: Produce Video Quickly With Biteable Biteable lets you quickly create video ads, animations, and presentations. It offers more than 60 […]
The post 3 Low-Cost Video Tools for Social Media Marketers appeared first on Social Media Examiner.
Posted by Jeff_Baker
In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published.
Did it work?
Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%.
But we got a whole lot more than just traffic.
From planning to execution and performance tracking, we meticulously logged every aspect of the project. I’m talking blog word count, MarketMuse performance scores, on-page SEO scores, days indexed on Google. You name it, we recorded it.
As a byproduct of this nerdery, we were able to draw juicy correlations between our target keyword rankings and variables that can affect and predict those rankings. But specifically for this piece…
How well keyword research tools can predict where you will rank.
A little background
We created a list of keywords we wanted to target in blogs based on optimal combinations of search volume, organic keyword difficulty scores, SERP crowding, and searcher intent.
We then wrote a blog post targeting each individual keyword. We intended for each new piece of blog content to rank for the target keyword on its own.
With our keyword list in hand, my colleague and I manua… Read More
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
The top social media channel that most digital marketers have as their “go to network” is Facebook.
But Facebook ads come in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast.
So how are other organisations spending their dollars on social media advertising?
The data
According to some research by eMarketer more than 66% of B2B businesses devote dollars to social media advertising. The top 2 by a significant margin are Facebook and LinkedIn. Followed by Twitter and YouTube. Google+, Pinterest and Slideshare pick up the crumbs.
If you are going to spend money on digital advertising then you need to make sure you know why you are doing the ad. This means you need to ma… Read More
With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?
To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.
Research shows that 99% of consumers check their emails every single day.
Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.
More than 80% of retailers say email marketing is the driving force behind their acquisition and customer retention strategies.
From a marketing perspective, sending emails is an extremely cost-effective strategy as well. On average, the ROI yields $40 for every dollar spent, which is the highest among other strategies.
But your email campaigns won’t work unless you have lots of subscribers. That’s why you need to learn how to build your first email list from scratch.
While you may understand the importance of growing your subscriber list, you need to recognize the impact your growth strategy has on your website.
Yes, you want people to opt in to your email content, but at what cost? You don’t want to overwhelm your website visitors and bombard them with nonstop sign-up requests and notifications.
This will backfire. If the people visiting your website get annoyed, they may leave and never come back.
Fortunately, there are ways you c… Read More
We live in the age of smart buyers. The way they consume information, shop and make buying decisions has transformed.
If you can’t impress them, they’re not going to buy from you.
75% of consumers expect a consistent experience wherever they engage with your brand.
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs. (Source: Salesforce)
If you want to make your business a success, there’s only one way: Attract customers and make them happy.
I hear you shouting, “how the hell can I do this?”
You don’t have to do extra special things to impress your potential customers. You just have to understand their needs and offer them a relevant solution.
Develop a strong relationship with them, create an excellent experience, and take care of them. Remember, happy prospects can prove to be the boon for your business.
Walt Disney put it best, “Do what you do so well that they will want to see it again and bring their friends.”
If you want to win them, understand their psychology. I’m not saying that you should hypnotize them to purchase your products. Just liste… Read More
