IM Sphere

It’s no secret we’re living in a mobile world.

As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users.

But some of you may have taken this one step further and built a mobile app. That’s great news, and you’re definitely headed in the right direction.

Mobile apps are increasing in popularity.

If you saw my top mobile trends that are dominating 2018, you’re aware of this.

In fact, over half of small businesses in the United States either have mobile apps or are planning to develop one. Further, 55% of these business owners say they are using mobile apps to drive sales.

Those of you who already developed an app have an advantage over your competition.

But your app won’t be successful unless you can get people to download it.

Ultimately, the more downloads you get, the greater the chance you’ll have of getting more sales and increasing your total revenue.

The ranking of your mobile app has a direct correlation with how many downloads you’ll get. Ironically, getting lots of downloads will also improve the ranking of your app.

It’s a constant cycle. Basically, if you’re able to get downloads, the popularity of your app will increase.

As a result, the ranking will improve, and the downloads will continue.

While it may sound complicated at … Read More

There are few details in the world of writing that come under more scrutiny than grammar. Even seasoned writers can find themselves grappling with the finer points. Those same seasoned writers also discovered early on that if they want to make friends with their editors, they need to share some of the editing responsibility.

While it is important to view every manuscript as a draft until the final draft is settled upon and submitted, it is always good policy to write as if you are about to submit the finished product right now. Editing might not be the most exciting part of your project, but it is necessary.

Good grammar lends authority to what you write. Bad grammar destroys it. Don’t take the responsibility of knowing and using good grammar lightly. There are few things in the world of writing that are criticized more hotly, especially when mistakes slip through the cracks and get submitted to a particularly difficult editor.

Using online editing apps – a word of advice

If you wish to become a better writer over time, you should not rely on applications like Hemingway and Grammarly to correct your mistakes forever. While they do have a good deal of value, they re… Read More

Key takeaway: You’ll want to bookmark smartercx.com/unforgettable.

Consumers are paying more attention to experience than ever, putting the pressure on customer experience (CX) professionals to deliver better and better experiences. Research from Walker finds that, by 2020, a majority of B2B buying decisions will be made based on CX, not price.

We all know that CX must continually improve, but how? Customer expectations are on an escalator, constantly going up, and rarely stopping. What specifically can/should we do to always be at the top of that escalator?

I’m partnering with SmarterCX and Oracle CX to find out, and to give business leaders real examples of extraordinary customer experiences happening every day.

I’m delighted to announce the launch of Unforgettable, a multi-media education program that features a rotating team of CX experts to spotlight modern customer experience excellence.

For the next 12 months, you’ll find weekly Unforgettable video lessons on LinkedIn, Facebook, and here at ConvinceAndConvert.com. Each Unforgettable video will… Read More

Want more visibility on Pinterest? Wondering how to use Pinterest search ads to promote your products and services? In this article, you’ll discover how to use Pinterest search ads to reach your ideal customers. What Are Pinterest Search Ads? Pinterest is a search and discovery tool. Users can actively search for specific ideas, products, and […]

The post How to Use Pinterest Search Ads appeared first on Social Media Examiner.

… Read More

Nowadays, everyone can create an economic model, launch a website and start to sell all over the world. Thanks to WiFi, Australian people can connect with French people instantly. Emails, phones and social networks make it easier to be interconnected, everywhere, 24/7, 365 days a year.

When entrepreneurs, CEOs, and decision makers decide to leverage their business, they immediately perceive internationalization as a gold mine. For obvious reasons – with 4 billion people connected to the Internet, 3 billion social networkers and 5.1 billion phone users, the sky’s the limit.

But the successful development of a strategy locally does not necessarily mean it will be easy to implement the same strategy internationally, even digitally.

You will have to scale your international strategy the right way… Here’s how.

1. Analyze the reasons for success in your own country

It is vital to understand the reasons behind the success of a local initiative. Believe it or not, some decision-makers aren’t able to accurately identify the reasons behind the success of their local development. For this reason, they re-implement the same strategies a… Read More