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Posted by Tom.Capper

Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week’s Whiteboard Friday!

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Video Transcription

Hello, Moz fans. Welcome to another Whiteboard Friday. I’m Tom Capper. I’m a consultant at Distilled, and today I’m going to be talking to you about whether you need local pages. Just to be clear right off the bat what I’m talking about, I’m not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings, that kind of thing.

A 4-step process to deciding whether you need local pages

I’m talking about conventional, 10 blue links rankings but for local pages, and by local pages I mean pages from a national or international business that are location-specific. What are some examples of that? Maybe on Indeed.com they would have a page for jobs in Seattle. Indeed doesn’t have a bricks-and-mortar premises in Seattle, bu… Read More

Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can market themselves because the clients only engage with the content that is important.

Running an eCommerce website is no small feat. There is new competition every day, and the big sites that offer nearly the same products as you do are constantly on your territory trying to win your customers. However, smart eCommerce retailers have realized the secret to selling more; engaging more with clients. And how do they engage more with their clients? You can do it by applying eCommerce content marketing strategies.

What is eCommerce content marketing?

Simply put, this is creating, circulating and promoting your content. This content comes in various forms such as articles, blog posts, videos, and podcasts all with the objective of attracting, engaging, and keeping clients. For eCommerce success, content can become your best friend and raise your conversion rate more than triple its initial count. It is a way in which marketers can engage shoppers and learn… Read More

The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable.

The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content.

‘Memorable’ means different things to different people. But a business can’t hope to be at the top of their target audience’s brand recall unless they have created something distinct in this space. Typically, the winning brands are personable and relatable. They ooze personality. And they don’t shy away from speaking their mind.

How does all this come together to create an impressive social presence? Here are some observations to get you started.

Your personality is your X factor.

There is always a fear of a brand’s voice drowning out in the din and cacophony of social media. Not only is the competition fierce, these platforms are a fast-moving space. Tweets are easy to miss, and Facebook updates vie for attention with posts from family and friends, whose statuses are intrinsically more interesting to users.

How do you make your presence felt? By giving your brand a distinct voice.

Has your business suffered from negative reviews online? Wondering how to respond to negative posts that reflect badly on your service or products? In this article, you’ll discover how to respond to unhappy customers on social media and address negative online content. Why an Online Reputation and Reviews Matter to Marketers Every day, people use […]

The post How to Improve or Restore Your Online Reputation appeared first on Social Media Examiner.

… Read More

Money is in the list – you’ve read this a million times.

And it’s true.

Email list subscribers are the biggest asset for any blog or online business. They’re your qualified sales leads. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal visitors. It is a high priority to know how to grow an email list.

Despite the emergence of social media and other marketing channels, email marketing is still an extremely effective way of reaching your prospects.

Just look at some of these stats

66% of online consumers in the US, ages 15+, made a purchase as a result of marketing emails.
91% of consumers check their emails at least once a day.
Over 70% of mobile purchasing decisions are influenced by promotional emails.

So how do you take advantage of this?

If your answer is email list building, you’re only partially correct.

Why list building is useless

List building itself has no value for your business. It is the kind of subscribers in your list that’ll determine if you can make any profits. An email … Read More